Do you want a thought leadership program to play a central role in generating new revenue for your company during the next 12 months? Yes
No  

Is the head of your company ready to support a commitment to thought leadership with active involvement? Yes
No  

Does the department heading up the thought leadership program have enough of a budget to sustain at least a two-year effort? (Generally more than $200,000) Yes
No  

Do you have access to subject-matter experts who can provide the knowledge, insights or experience that can be transformed into key thought leadership deliverables? Yes
No  

Do you have access to reliable professionals who specialize in writing and strategizing thought leadership programs? Yes
No  

Have those who will head up and manage the thought leadership program read at least 5 books or articles on the topic of thought leadership? Yes
No  

Do you have a clear idea about how you will define and measure the success of your thought leadership program once launched? Yes
No  

Do you have a game plan for countering objections to your thought leadership program in general or a specific project in particular? Yes
No  

Do you know exactly how you will create media attention and internal employee support for your thought leadership initiative? Yes
No  

Do you presently have a written thought leadership plan and a small group of people committed to generating fresh new ideas so you have access to a continuous thought leadership pipeline? Yes
No